How to Keep Poor Online Reviews from Ruining Your Business
Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions. Another survey...
Why Use Case Studies in Your Content Marketing
Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies...
Case Study: Rebranding After 10 Years in a Franchise
Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour Franchise. Last year they made the decision to leave the franchise...
A Study on How Much Mobile Traffic is going to Small Business Websites
I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include...
3 Simple Ways to Get More Twitter Followers
3 Simple Ways to Get More Twitter Followers If you are using social media chances are there is a specific reason you decided to join. I’m willing to bet, if you are a business owner...
Developing Your Digital Branding Strategy
Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection...