What separates an average website from a top converting site? It is focusing and targeting the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and most likely to buy your product or service. Your website appearance, messaging and your offer need to target their needs….
When people search on a search engine, what are they searching for? People search with a purpose. They have a question to be answered, information to research or something to buy. What are people searching for? It is whatever is impacting their life at that moment. They could be searching for a plumber to replace…