Is DMOZ Still Important For SEO?

Authored By: Phillip Salinas

The Open Directory Project or has been an important directory listing when optimizing a website for over a decade. DMOZ is a huge directory that is free to submit to. The Open Directory Project is the largest human-edited directory of the Web. It is staffed with volunteer editors whose job it is to review and approve submissions.

Getting websites approved and listed can be a lengthy and problematic process. If the website is not viewed as high quality and authoritative or if there are already a high number of similar listings, the submission can be rejected. The approval process can take months or years, depending on the editor assigned to a given category.

But is DMOZ still important as a SEO strategy?

DMOZ links are powerful. The link you get back is from a highly authoritative website. The cost for submission is free.

In the end remember it is only a link. One link will not make or break your link building effort. By all means, I do recommend submitting your site to DMOZ. It is best to submit once and then forget about it. It won’t happen quickly. Check back in a year and if not listed, re-try your submission.

How to submit to DMOZ. Submission is actually quite easy.

  1. First verify the quality of your site. It should not be under construction, a mirror site, contain extensive duplicate content, contains illegal content or be a URL that redirects to another website.
  2. Go to and check if your site is already included. Search for your domain.
  3. Identify the single best category for your site. Navigate to that page and then select “suggest URL” in the upper right.

Mistakes to Avoid

  1. Don’t use promotional language (hype) in the title or description such as best or finest…
  2. Don’t submit to multiple categories
  3. Don’t be impatient and submit multiple times. Each time you submit, it erases your original submission and starts the waiting period over again.

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