Common Digital Marketing Mistakes: Not Testing and Iterating Campaigns
One of the most critical aspects of a successful digital marketing strategy is testing and iterating campaigns regularly. However, many businesses must pay more attention to this vital step, leading to missed opportunities and suboptimal...
Common Digital Marketing Mistakes: Neglecting Target Audience Research
Knowing your audience is key in digital marketing. Yet, many businesses overlook this crucial step. Ignoring your audience means making guesses about who they are and what they want, instead of using real data. This...
Common Digital Marketing Mistakes: Neglecting Conversion Rate Optimization (CRO)
Understanding Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) is a systematic approach to increasing the percentage of website visitors who take a desired action. This action could be anything from making a purchase, signing...