Article Marketing in a Post-Panda World

Content Marketing | Posted on Apr 17, 2012 | Last updated on July 6, 2022

article-by-Doug-WilliamsArticle marketing has long been a key traffic strategy and link building strategy. Then along came the Google Panda Update of 2011. This hit the article marketing industry very hard. Why is that?

Many article marketers used the shotgun approach. Many would write a single article and then run it through article spinning software. This would typically produce a hundred versions of the same article, all with slight variations. These would get placed on a hundred different article directories. Each article had a link back to the target website.

For a long time this was a very effective link building method that would get great results. Then along came the Panda update. This changed everything. The duplicate versions of the articles were discounted and de-indexed. The links stopped counting and traffic to the article directories tumbled. Many claimed that this was the end of article marketing.

Content is still king; just not multiple copies of the same article. Article directories have had to change too. They can’t just accept these duplicate versions if they want their sites to attract traffic.

Article marketing in this post panda time is different. Articles need to be original, informative, interesting and unique content. It is no longer a numbers game. It is about writing and publishing quality articles and placing them in key directories.

Many article directories today will no-follow any links in the articles. This is great for them, just not for you. This helps boost their popularity but passes no link popularity onto your website. Use article directories like that will do-follow all their links.

In summary, what should your article marketing strategy be today?

  • Focus on article quality not quantity
  • Submit only original, unique articles with great informational content.
  • Submit to 3-4 article directories, not just one.
  • Submit only to directories that will pass the link popularity through to your site.
  • Submit 20-24 articles per year.
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DaBina Donley

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  1. Sebastian Rickard said:
    April 1, 2013 at 11:27 pm

    An article directory may accept new articles from any contributor, but may require that a new article is unique (not published elsewhere) and not spun (see article spinning). A typical article is around 400-500 words, and tools such as a WYSIWYG editor for writing and submitting an article may be provided.:

    Most recent content on our blog site

  2. Orlando Hartse said:
    April 19, 2013 at 8:00 pm

    Article marketing has been used by professionals for nearly as long as mass print has been available. A business provides content to a newspaper, possibly on a timely topic such as an article on tax audits during tax season, and the newspaper may use the article and include the business’s name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in the business section of the newspaper…

    My own, personal blog

  3. Bart Pellum said:
    May 30, 2013 at 8:26 am

    Article marketing is the viable way of having the right combination of keywords and keyword phrases for promoting your venture. The dominance in SEO world is all about correct portrayal of keywords in the most appropriate places. Have the correct combination of keywords and half of the work will be done….*;

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