Real client results
Results for home service businesses
Clark County Roof Cleaning
+155%
organic traffic in 3 months, and +130% Google profile clicks
Results: 3 months
A roofing company wins jobs through local searches, so we focused on their Google Business Profile, their service pages and their visibility in Google Maps.
“As an owner of a home service company I have tried out many different seo, ppc and marketing agencies throughout our business growth. Dabina has always gon above and beyond and has done a great job helping us with our marketing.”Zach Roetker, Clark County Roof Cleaning, Google review
Cascade NW Plumbing
48 leads
from organic search in 2025, with clicks up from 198 to 720
Results: 2025
For a plumber, a lead is often a person with a leak who needs help today. We made sure the business showed up where those searches happen.
“It has been a pleasure working with Techna digital marketing on our website and exciting watching it work.”Kevin Sayles, Cascade Northwest Plumbing, Google review
El Gato Painting
+112.6%
organic traffic, and leads up from 0 to 48
Results: 12 months
Few people search for a painter by an exact service name, so we built visibility around the searches that do bring in jobs.
“The Techna Digital team is the most professional that I have experienced for Digital Marketing… I love how Techna Digital monitors our progress and keeps me posted.”Ken Slosarik, El Gato Painting, Google review
Want results like this for your trade? Tell us what you do and where you work, and we will tell you what we would do first.
Who we help
Trades we work with
Our contractor SEO works for any business that sends crews to a customer’s home.
Each trade has its own busy seasons, its own big jobs and its own competitors. Tap a trade to see why contractor SEO matters for it.
General contractors
Remodels are big, planned purchases. Homeowners research for weeks, comparing portfolios and reviews before they call. Contractor SEO keeps you in front of them the whole time.
What customers search for
- Kitchen remodel
- bathroom remodel
- home additions
Roofing contractors
After a storm, homeowners search right away and call the first roofer they trust. Ranking in the map wins the emergency repairs and the replacements that follow.
What customers search for
- Roof repair near me
- roof replacement
- storm damage
- roof cleaning
HVAC contractors
When the AC or furnace quits, people search “near me” and call within minutes. Seasonal pages and a strong Google Business Profile catch that demand at its peak.
What customers search for
- AC repair
- furnace installation
- heating tune-up
Plumbers
Most plumbing jobs are urgent. The plumber at the top of the map with good reviews gets the call, and everyone below waits.
What customers search for
- Plumber near me
- water heater repair
- drain cleaning
Electricians
Homeowners want a licensed electrician they can trust, from panel upgrades to EV chargers. SEO shows your license, reviews and service area before they pick up the phone.
What customers search for
- Electrician near me
- panel upgrade
- EV charger installation
Flooring contractors
Flooring buyers compare materials and prices online first. Service pages bring them to you while they are still deciding.
What customers search for
- Hardwood floor installation
- tile contractors
- flooring near me
Painting contractors
Painting jobs are often won on photos and reviews. SEO puts your before-and-after work in front of homeowners looking for painters nearby.
What customers search for
- House painters
- exterior painting
- cabinet painting
Landscaping contractors
Demand jumps every spring. Pages timed to the season help you fill the schedule early and keep maintenance clients year-round.
What customers search for
- Landscaping services
- lawn care
- patio and hardscape
What customers want
What home service customers want
Someone who needs a contractor is usually in a hurry or in doubt. They want to know that you work in their area, that you are trustworthy and that you will answer. Your online presence has to prove all three before they pick up the phone.
You work in my area.
A page for each city and neighborhood you serve, plus an accurate Google Business Profile that shows your service area and hours.
You are trustworthy.
Real reviews, photos of real jobs, your license and insurance, and a clear description of how you handle each job.
You will answer.
A phone number that is easy to tap and a short form. We track every call and form, so you know which pages bring in jobs.
Service area pages
Most contractors travel. Your customers live in a dozen towns, and each one searches for you by name, like “roofer Camas” or “plumber Battle Ground.” One page about your company cannot rank for all of them. A service area page can. We build a page for each town or area where you want more work. Each one covers the services you offer there, jobs you have done nearby, reviews from local customers and the questions people in that area ask.
There is a right way to do this and a wrong way. The wrong way is to copy the same page for fifty towns and swap the name. Google sees that as thin, and customers can tell. We write each page with details that are true for that place, and we only build pages for places where you really work. We also add an area map, so customers and Google can see where you work. See our service area map service for how we show it.
What we do
What we do for contractors
Every contractor SEO client gets five kinds of work, with the most effort put where your trade needs it most.
Google Business Profile and Google Maps
Most contractor calls come from the map. We manage your profile, fix wrong listings, post jobs and photos and grow your reviews. Our local SEO services page explains this in detail.
Pages that match how people search
We build a page for each service and each area you cover, using the exact words your customers type when they need help.
Local links and mentions
We earn links from local organizations, suppliers and publications, which show Google that your community knows you.
A technically sound site
We fix speed, mobile, indexing and structure problems that hold good content back, and we make your business easy for AI search tools to understand.
Tracking that counts calls and jobs
We report on calls, forms and leads, not just rankings, so you can see whether SEO is paying for itself.
AI SEO and GEO
Local search now comes with AI answers
Local results used to be shielded from Google’s AI Overviews. A search for a plumber or a roofer showed the map and the usual list, and nothing else. That has changed. Homeowners now often read an AI summary before they ever reach the map, so your site has to be seen and understood by AI engines, not just by Google’s ranking system.
68%
of local searches showed an AI Overview in some 2026 industry studies
What we do about it
- Make your site readable to AI. Structured data for your services, service areas, hours and license.
- Answer what homeowners ask. Clear pages on cost, timing and what to expect, the details AI summaries pull from.
- Build your reputation off-site. Reviews, local listings and mentions that AI engines use to judge who to trust.
We do this so your business shows up in AI answers, not just on the map.
No one controls what AI says. Generative engine optimization (GEO) builds the signals AI engines draw on, and it strengthens your contractor SEO on Google too.
Job types
Emergency jobs and planned jobs
Contractors win two kinds of work, and customers search for each in a different way.
Emergency jobs
A leak, a dead furnace or storm damage cannot wait. These customers search with words like “emergency,” “same day” or “near me,” and they call the first company that looks open and nearby. They need a visible phone number, accurate hours and a Google Business Profile that is complete. If you offer 24-hour service, say so, but only if it is true.
Planned jobs
A remodel, a repaint or a new roof is a big decision, and the customer takes time to decide. They read, compare and ask friends. These customers want to see finished work, understand the process and know what the job might cost. Detailed service pages, project photos and honest answers about pricing help them choose you.
We plan your pages for both. The emergency pages are short, fast and built around the phone call. The planned-work pages are fuller and built to answer questions.
Plan for busy and slow seasons
Most trades are seasonal. Roofers get calls after storms. HVAC companies get calls when the weather turns. Painters and landscapers get busy in spring. Search demand follows the same pattern, so SEO should get ready before the rush, not during it. We look at when your customers search, and we build and improve your pages ahead of your busy season, so they have time to rank. In your slow season, we use the time to fix technical problems, collect reviews and build links, so you start the next season ahead.
Why your website and your profile need to work together
Customers rarely see only one thing. A person may find you in Google Maps, tap through to your website, look at your reviews and then call. If any step is weak, you lose them. Your profile should match your website, your website should match your reviews and your phone number should be the same everywhere. We check each step in that path, so a customer who finds you can reach you.
We tell you straight when your current website is the weak step. Our website design team builds fast, mobile-friendly sites for service businesses, and we fix SEO problems on a new site before it launches, so you keep the visibility you already have.
What we will not do
We will not promise you the number one spot, because no one can. We will not buy fake reviews, build hundreds of thin pages or use tricks that could get your profile suspended. We will not send you a report full of numbers that mean nothing to your business. We will tell you what we did, what changed and what we plan to do next, in plain language.
Knowing which calls came from SEO
Each month, your report shows the pages and searches that brought contact, and we ask you which of those became jobs, so we can put more effort into what pays. The more you tell us about the jobs you win, the better we can aim.
Our blueprint
Our blueprint for home contractor SEO
We build a digital blueprint around your goals and your customers, in six steps.
SEO takes time to build. We recommend giving it at least three months to show momentum.
Step 1
Client discovery
We start by understanding your business, the craftsmanship behind it, the services you offer and the value you bring to your customers. This is the foundation for your SEO plan.
Step 2
Website audit
We audit your website the way you would inspect a job site, looking for problems in its structure, speed and user experience that hold it back.
Step 3
Goals and objectives
Together, we set clear, measurable goals, such as more calls, better-quality leads or more revenue from search, so every task has a purpose.
Step 4
A tailored SEO strategy
We build a plan for your business, with the on-page work that highlights your services and the content your customers are looking for.
Step 5
Implement the strategy
With the plan in hand, we get to work and carry out each step toward the goals we set together.
Step 6
Monitor and track performance
We watch the results every month, adjust the plan as your market changes and send you a plain-language report on rankings, traffic, calls and leads.
Contractor SEO pricing
What contractor SEO costs
Your SEO starts at $750 a month. Your investment depends on your trade, how many areas you serve, your competition and how fast you want to grow. Your plan is all-inclusive, so you are not limited to a set number of pages or keywords, and you are never locked into a long-term contract.
Local SEO
A smaller crew that serves one or two areas
Starting at$750/month
- Google Business Profile setup and management
- On-page and local optimization
- Technical priorities fixed first
- Monthly plain-language report
Growth SEO
A growing company that serves several towns
Starting at$975/month
- Everything in Local SEO
- Regular monthly blogging
- More content to grow visibility and leads
Competitive SEO
A busy company, a crowded trade or a large service area
From$1,500/month
- Everything in Growth SEO
- More content and technical work
- Broader keyword targets
- A stronger growth focus
See what you get at each level on our SEO services page. Need calls right away? Our PPC services can bring them in while SEO builds.
Get a clear SEO plan and price for your company.
FAQ
Contractor SEO questions
Why do home contractors need SEO?
SEO lets you show up for the searches that match your services. When you research the words your customers use and build your pages around them, the people who reach your website are the ones looking for what you do. For example, a contractor who specializes in kitchen remodeling can rank for searches like “kitchen remodeling services,” “kitchen renovation” or “kitchen remodel contractor.” That brings in visitors who are more likely to become customers.
How long before we see results from SEO for our contractor website?
SEO takes time, because search engines need to find and rank your pages and the work needs time to build. You may see early improvements in rankings within a few weeks to a couple of months. Bigger results usually take several months, and in competitive markets up to a year. SEO is not a one-time task. It works best as steady, ongoing work.
Can SEO help us compete with larger contracting companies?
Yes. Larger companies may have bigger budgets and better-known names, but a smaller contractor can compete by focusing on local searches, a clear niche, fast and personal service and a strong local reputation.
Do we need to update our website content regularly for SEO?
It helps. Search engines favor websites that stay current and useful. Adding new pages, updating service information and keeping your content focused on what your customers search for gives search engines a reason to keep visiting your site and helps them understand what you do.
Is SEO right for new contractor businesses or only established ones?
SEO works for both, but the strategy is different. In both cases, SEO builds a long-term source of leads that you own, instead of relying on lead marketplaces that charge you for every call.
Do I need a website before starting SEO?
Not for local SEO. Many local contractors can start getting calls from their Google Business Profile alone. Optimizing your profile, reviews, service categories and local visibility can put you in front of ready-to-hire customers in Google Maps and “near me” searches. That said, a well-built website greatly increases your visibility, rankings and number of leads.
Can Techna Digital’s SEO work in competitive metro areas?
Yes, but it takes a more aggressive, structured strategy. Our approach builds a steady flow of leads even in high-competition markets.
Ready to get started?
Achieve Checkmate
Tell us about your company and where you want more jobs. We will reply within 1 business day.
- More visibility
- More website traffic
- More leads
- More sales