★★★★★Rated 4.9 on Google (22 reviews) · Based in Vancouver, WA
Real client results
Results from real campaigns
We measure PPC by cost per lead, not by clicks.
HeidiSongs
175+
sign-ups in close to 3 months
HeidiSongs
$1,300
total ad budget, less than $7.50 per sign-up
HeidiSongs
3,000+
clicks and 100,000+ impressions
HeidiSongs sells a streaming subscription of preschool educational songs and videos, so we built the campaign around the parents and teachers searching for that kind of content. We ran search and social campaigns together and used retargeting to bring back people who had already shown interest. HeidiSongs is not a Vancouver business, but we bring the same approach to local campaigns: track every lead, then put the budget where the leads come from.
Read the HeidiSongs case study
Want numbers like these for your business? Tell us about your goals and your budget.
Vancouver PPC
What is different about PPC in Vancouver
Running ads in Vancouver is not the same as running them in one big city. Your customers live on both sides of the Columbia River, and ad platforms let you decide exactly where your ads show. The right choice depends on your business.
Vancouver or Portland, or both?
Your ads should show where your customers are. A plumber, roofer or house cleaner needs ads in the service area and nowhere else. A clinic, restaurant or shop may want to reach Portland too. We check the search terms people actually used, so you never pay for clicks from people you cannot serve.
Call tracking
Many local customers pick up the phone instead of filling out a form. We set up call tracking, so you can see which ads and keywords bring in calls, how long the calls last and which calls were real leads. Without it, a campaign that is working can look like it is failing.
Local competition
Cost per click depends on how many local businesses want the same customers. A plumber and a law firm in Clark County face very different auctions. We tell you what to expect before you spend, and we adjust as the data comes in.
Ad platforms
Where we run your ads
Google Search
Your ad appears when someone searches for what you sell. Most local businesses should start here, because the person searching already wants what you offer and is ready to call.
Microsoft Advertising
Ads on Bing and partner sites. The audience is smaller than Google’s, but clicks often cost less, and the searchers skew older and higher income. See our guide to effective Microsoft Advertising campaigns.
Performance Max and Meta ads
We add these when the data says they will help. Performance Max shows your ads across Google Search, Maps, YouTube and Gmail. Meta ads reach people on Facebook and Instagram before they search.
What you get
What you get
Every PPC account we manage gets the same core work, done by a team in Vancouver.
Account review
Already running ads? We find where your money is being wasted before we change anything.
Tracking set up first
Google Analytics 4 and call tracking, so you see which ads bring real customers.
Buyer-intent keywords
We target searches from people ready to buy and block the ones that waste money.
Ad testing
We write and test new ads, keep the winners and drop the rest.
Landing page advice
A good ad should never send people to a weak page.
Bidding and budgets
Your budget moves toward what brings leads at the lowest cost.
Local targeting
Your ads reach customers on both sides of the river, in the areas you actually serve.
Clear reporting
A plain-language report every two weeks, a full report every month and a review call if you want one.
No long-term contract
You own your ad account, so your data and history stay with you.
Who we work with
Businesses we run PPC for
Ads work best when the people searching are ready to call. These are the businesses where we see that most often.
Home services
Plumbers, HVAC, roofers, electricians, cleaners
Contractors and remodelers
General contractors, kitchen and bath, decks, landscaping
Healthcare and dental
Dentists, chiropractors, physical therapists, clinics
Law firms
Personal injury, family, estate planning, criminal defense
Professional services
Accountants, insurance agents, consultants, financial advisors
Online stores
Ecommerce brands that sell across the US
Service area
Where we run Local PPC
Your customers cross the Columbia River to work, shop and hire. We target your ads to the cities you serve on both sides.
Washington
Clark County
- Vancouver
- Camas
- Washougal
- Battle Ground
- Ridgefield
- La Center
- Hazel Dell
- Salmon Creek
- Felida
- Orchards
- Brush Prairie
- Yacolt
Oregon
Portland metro
- Portland
- Beaverton
- Hillsboro
- Gresham
- Lake Oswego
- Tigard
- Tualatin
- West Linn
- Happy Valley
- Milwaukie
- Oregon City
- Clackamas
Outside the Portland–Vancouver metro? We run PPC for businesses across the US.
How it works
How it works
Step 1
Strategy and research
We start with your PPC audit, work out your goals, your best customers and what a lead is worth.
Step 2
Campaign setup
We set up tracking and launch your first campaigns within the first two weeks.
Step 3
Optimization
From day 15 on, we test ads and keywords, cut what is not working and move budget toward what brings leads.
Step 4
Reporting
You see what you spent, what each lead cost and what we changed.
PPC pricing
PPC pricing
PPC management starts at $500 a month. Your ad spend is separate. You pay it directly to Google or Microsoft, and it goes entirely to ads. You sign no contract, and you own your ad account, so your data and history stay with you.
Starter
A smaller or single-channel account
Starting at$500/month
- Account setup and tracking
- Ongoing campaign management
- Optimization and reporting
- A focused paid-search program
Growth
Businesses actively growing their lead volume or that have a very competitive market
Starting at$750/month
- Everything in Starter
- More active optimization
- Broader campaign management
Advanced
Complex accounts, multiple channels or campaigns, and greater optimization and reporting needs
Starting at$1,000/month
- Everything in Growth
- More channels and campaigns
- Deeper optimization and reporting
Landing pages are quoted separately, at a heavily discounted rate. See the full details on our PPC management page.
Start your PPC audit to get a clear plan for business growth.
Who manages your ads
Your campaigns are managed by a specialist who builds them, makes the changes and explains the results, so you are not handed off to a call center. Our PPC team is led by Phillip Salinas, our SEM Manager, with Qasim Ali, our Google Ads Certified PPC Specialist. You have one main contact who knows your account.
PPC and SEO together
PPC brings leads now, and SEO builds visibility that lasts. Many Vancouver businesses start with ads while their SEO grows. See our page on SEO in Vancouver, WA for the long-term side.
Talk to our PPC team about your goals and your budget.
FAQ
Vancouver PPC questions
Should I target Portland as well as Vancouver?
It depends on how your customers find you. If you go to your customers, target the areas you serve. If customers come to you, adding Portland can bring more leads, but it can also raise your costs. We usually start close to home, check the data, and then decide.
Do Local Services Ads work here?
They can, for the categories Google supports, such as many home services and legal services. You pay per lead instead of per click, and your business must pass Google’s screening. We will tell you whether they fit your business, and whether to run them alongside search ads.
How much should I spend on ads in Vancouver?
It depends on your industry and what a customer is worth to you. We help you work backward from that number to a starting budget, then adjust as we learn. A budget that is too small to collect data is one of the most common reasons ads fail.
Is there a contract?
No. You start with a PPC audit for $300, and we apply the full amount to your first month’s invoice. After that, there is no contract, and you own your ad account.
How fast will I see results?
Ads can bring clicks within days. It usually takes a few weeks of testing to bring your cost per lead down, because the platforms need data to learn which searches and ads work best for you.
Ready to get started?
Achieve Checkmate
Tell us about your business and your goals. We will reply within 1 business day.
- More qualified clicks
- Lower cost per lead
- More leads
- More sales