Graduate with a B.A in Marketing.
As CEO of Techna Digital, DaBina brings her clients a unique blend of marketing expertise and innovation. With a degree in Marketing, she has strong skills in understanding customer behavior, developing campaigns, and finding new ways to grow a business. DaBina’s best strength is her creativity and drive to try new things. She comes up with clever ideas to capture people’s attention and stand out.
Dabina also really “gets” new consumer habits and ways of communicating in online spaces. As a member of the largest generation, the millennials, she knows how to connect with all audiences and can turn those connections into effective marketing opportunities across many industries.
In her career, DaBina has over 12 years of diverse marketing experience. This gives DaBina the flexibility to tackle all kinds of marketing challenges.
DaBina was featured in Authority Magazine in her response to 5 Tips for Your B2B Marketing Strategy.
She is the author of Learn Digital Marketing On Your Lunch Break that has helped new and seasoned business owners understand the basics of digital marketing.
Linkedin: www.linkedin.com/in/dabina-heng
Owner & CEO
DaBina leads Techna with one question: what will make a visitor call, book or buy? She applies it to every website, every search plan and every ad campaign the team builds. She believes marketing should be honest, measurable and explained in plain language, so business owners understand what they are paying for and what it is doing for them.
As CEO, she sets the direction for the company, guides the strategy behind client work and stays close to the people she works with.
Want to talk with DaBina about your business?
Her story
DaBina began at Techna as an intern. She learned the company from the inside by working with the team and helping clients with real problems. That experience gave her a view of how the work gets done, and what clients need from the people who do it.
Techna began in 2011, when Doug Williams started offering business consulting and then digital marketing, first as Doug Williams Digital Marketing. When Doug decided to retire, the business needed a leader who understood it. DaBina stepped in, and the company has grown under her leadership.
2020
2021
2022
2023
Her approach
Like chess, where a good move depends on knowing the whole board. Strategy is the plan that gets us to our goal. Marketing without that plan is guessing, and guessing costs small businesses money they cannot spare.
So before DaBina and her team recommend anything, they look at where a business stands today. They show the owner what they found, explain it without jargon and suggest the first move. They report on results the owner cares about, like calls, leads and sales, and not only on numbers that look good on a chart.
DaBina holds a B.A. in Marketing from Washington State University.
DaBina writes articles on SEO, web design and marketing for business owners. Read the latest below.
Google’s AI now runs the bidding, the targeting, and most of the tactical work that used to define a PPC manager’s day. So is the job disappearing, or just changing? Here’s what an account actually…
Google’s March 2026 core update changed the rules — again. Rankings are no longer evaluated page by page. Your slowest template now drags down your entire domain. Here’s what happened, what it means, and exactly…
You’ve researched keywords, crafted content, optimized on-page elements, and maybe even tackled technical SEO. Now, weeks or months in, you’re staring at your analytics with a gnawing question: is this working? It’s a genuine concern…
Press
DaBina has been interviewed about marketing and leading a small business, and she wrote a book to help business owners get started with digital marketing.
Authority Magazine
An interview with Rachel Kline on how business-to-business companies can market themselves well.
Her book
A short guide that helps new and seasoned business owners understand the basics of digital marketing.
DaBina volunteered with the Council for the Homeless in 2025 in Vancouver, WA. She supported the animals and their owners with food, clothes, and supplies. She believes a business should care about the place it works in, and Techna supports local organizations.
Techna Digital Marketing builds websites, grows search visibility and runs ads for businesses across Clark County, the Portland area and the US. You can learn more about the company on our About Us page.
Not sure where your marketing stands? Start with a Marketing Performance Audit. It shows you what is working, what is not and what to do first.
Ready to get started?
Tell us about your business, and we will match you with the right people on our team. We will reply within 1 business day.