Key Takeaways
- Complete website redesign directly improved SEO performance and UX.
- Achieved Page 1 rankings for 100% of tracked keywords—including two at #1.
- Mobile-first strategy drove an 80.9% increase in engaged mobile sessions.
- GBP optimization led to a 130% increase in website clicks.
- Expanded local visibility beyond Vancouver into Ridgefield and Orchards.
SEO Results Snapshot
|
Metric |
Before (Q4 2024) |
After (Q1 2025) |
% Change |
|
Monthly Organic Sessions |
141 |
360 |
↑ 155.3% |
|
Direct Traffic Sessions |
334 |
356 |
↑ 6.6% |
|
Organic Social Sessions |
29 |
60 |
↑ 106.9% |
|
Google Profile Clicks |
50 |
115 |
↑ 130% |
|
Domain Authority |
17 |
19 |
↑ 11.8% |
Client Overview
Client: Clark County Roof Cleaning.
Industry: Home Services (Exterior Cleaning).
Location: Vancouver, WA.
Project Duration: Jan 1 – Mar 31, 2025.
Services Provided: SEO audit, technical SEO, content creation, local SEO, mobile-first web design, GBP optimization
The Challenge
Clark County Roof Cleaning had loyal customers but little online visibility beyond branded searches. Their website barely ranked for high-intent, local keywords—meaning they were invisible to potential customers searching for services like “roof cleaning near me” or “pressure washing Vancouver WA.”
Major issues included:
- Poor local keyword rankings with no discovery traffic
- Technical SEO problems like crawl blocks and orphaned pages
- Weak mobile experience despite mobile-first traffic
- Thin content and missing SEO metadata
- Low domain authority due to lack of backlinks
- Underutilized Google Business Profile
Our Strategy & Solutions
We implemented a comprehensive, multi-phase SEO strategy to fix foundational issues, boost local discoverability, and build long-term authority.
Summary
Our approach covered seven core areas—from rebuilding the website to optimizing their local listings.
Here’s a detailed look at what we did:
1. Website Redesign for SEO and UX
- Rebuilt the website from the ground up – considering unique content and pages.
- Enhanced mobile responsiveness and page speed
- Simplified navigation and added strong CTAs
- Structured pages for SEO best practices and easy indexing
Result: Better user experience, faster load times, and improved crawlability.
2. Technical SEO Overhaul
- Fixed 35 orphaned sitemap pages
- Removed a crawler-blocking directive affecting indexation
- Increased site health score from 88 to 92
- Optimized mobile layout for Core Web Vitals compliance
3. On-Page SEO Enhancements
- Added meta descriptions to 23 pages
- Refreshed title tags and headers with target keywords
- Improved internal linking across service and blog pages
- Optimized and compressed images with accurate alt text
4. Strategic Content Creation
- Published new service pages, including a high-converting pressure washing page
- Created content like the Mold Removal Guide, which began attracting traffic quickly
- Consolidated thin blog posts and updated formatting
- Performed keyword gap analysis to identify content opportunities
5. Local SEO and GBP Optimization
- Fully updated Google Business Profile
- Added categories, business attributes, and refreshed the description
- Increased GBP clicks by 130%
- Grew local engagement in surrounding cities by 200–300%
6. Keyword Ranking and Stability
- Achieved Page 1 rankings for 100% of tracked keywords
- Secured the #1 spot for high-value commercial search terms
- Ensured long-term keyword stability—no losses during the campaign
7. Mobile-First Optimization
- Redesigned layout with a mobile-first strategy
- Simplified design for readability and thumb-friendly CTAs
- Mobile sessions increased by 15.3%
- Engaged mobile sessions rose by 80.9%
The Results
- Organic traffic increased by 155.3% in just 3 months
- Every tracked keyword ranked in the top 3 on Google
- GBP clicks and visibility rose sharply
- Domain Authority improved, increasing search competitiveness
- Strong traction in Ridgefield and Orchards
- Mobile-first redesign led to higher engagement and lower bounce rates
Client Testimonial
“Techna Digital completely changed the game for us. We’re showing up where it matters and getting real leads, not just clicks. Our phones are ringing, and we’re booking more jobs every week.”
— Zach, Clark County Roof Cleaning
Ready to Win Local SEO?
Clark County Roof Cleaning had a great reputation—but their website wasn’t pulling in leads. In just 90 days, we helped them go from invisible in local search to dominating Page 1, increasing organic traffic by 155% and doubling Google profile clicks.
If your business is great at what it does but buried in search results, it’s time for a change.
The first move starts with Techna Digital.