Real client results
Results for online stores
One Day Glass
+25.68%
online sales, from $2.58 million to $3.17 million
One Day Glass
$590K
more in online sales for one store
One Day Glass
+13.9%
website traffic
One Day Glass already had steady traffic, but its website was not growing. We fixed the technical problems holding it back, added schema markup and built high-quality links, and in 2022 Newsweek named One Day Glass one of America’s Fastest Growing Businesses.
Read the One Day Glass case study
Every store is different, so we do not promise a number. We promise a clear plan, steady work on the pages that earn the most and reports that tie your search traffic to your orders, so you can judge the work by what it does for your revenue.
Want results like this for your store? Tell us what you sell, and we will tell you what we would look at first.
Ecommerce SEO
What is different about SEO for online stores?
A store can have thousands of near-identical pages competing for Google and for shoppers. The work is different in seven ways.
| What is different | What we do |
|---|---|
| Category structure | Shoppers reach any product in a few clicks. Broad categories on top, products at the end, planned around how people search. See our site structure guide. |
| Product pages that sell | Pages that answer before shoppers ask. Unique titles, descriptions, photos and specs on your top sellers. |
| Product schema | Price, stock and reviews in search results. Structured data that matches what is on the page. |
| Filter and faceted pages | No duplicate pages competing. We decide which filter pages Google should index and which it should skip. |
| Google Merchant Center and product feeds | Free listings on Google Shopping. We set up Merchant Center so your products appear in free listings, and fix feed errors and rejected products. |
| Fast, easy product pages | Fast pages that keep shoppers buying. Speed and mobile fixes on product, category and checkout pages. |
| Checkout and conversion rate | More visitors become buyers. We find where shoppers drop off between cart and order, and help you raise your checkout rate. |
AI search
Shoppers now ask ChatGPT what to buy
More buying decisions start in ChatGPT, Google AI Overviews, Gemini and Perplexity. Shoppers ask which product to choose, and the AI answers with a short list. We help your store be one these tools can read, trust and recommend.
01
Product data AI can read
Clean schema and product feeds with accurate prices, stock and specs.
02
Answers worth quoting
Buying guides and comparisons that answer the questions shoppers ask AI.
03
Reviews and mentions
Real reviews and mentions across the web, the trust signals AI tools weigh.
No one can guarantee an AI recommendation. These are the signals AI tools rely on, and they help your regular search rankings too.
Store audit
What we look at in a store audit
Your first month starts with an audit. Here is what it covers.
Site structure
How categories and products are organized, and how many clicks each one takes.
Duplicate pages
Filters, sorting, tags and variations that create near-duplicates.
Top-seller pages
Titles, descriptions, headings and images on the products that matter most.
Product schema
Whether it matches your real price and stock.
Merchant Center feed
Free Google listings, feed errors and rejected products.
Speed and mobile
Product, category and checkout pages on real phones.
Checkout rate
Where shoppers drop off between cart and completed order.
Revenue tracking
Search visits connected to actual orders.
Competitors
The stores ranking above you, and what they do that you do not.
Beyond the basics
More ways we grow your store
Buying guides and content that bring in shoppers
Many shoppers search before they know which product they want. They type questions, like how to choose a size, which material lasts longer or what the difference is between two models. A store that answers those questions earns a visit early, and a store that earns the first visit often earns the sale. We write buying guides, comparison pages and answers to common questions that link to the products they talk about. Each one targets a search that shoppers really make, and we check it against your margins, so we do not spend time on traffic that will not buy.
Trust signals that help shoppers check out
A shopper who has not heard of you looks for reasons to trust you. We make sure your store shows them. That means real product reviews, clear shipping and return information, visible contact details, secure checkout and honest stock and delivery messages. These details help conversion, and they also help Google decide whether your store is a reliable place to send people. A store that ranks but does not convert is only half done, so we look at both.
Out-of-stock, seasonal and discontinued products
Stores change every week, and each change can hurt your search visibility if nobody plans for it. When a product sells out, the page should stay up with a clear message and a way to be told when it is back, or point shoppers to a close alternative. When a product is gone for good, the page should lead to the best matching product or category, not to an error page. Seasonal pages, like holiday gift guides, should keep the same web address from year to year so they build strength over time. We set these rules up once, so your catalog can change without breaking what you have built.
Platforms
Platforms we work with
We work on most ecommerce platforms, but WordPress is where we have the most experience.
Our specialty
WordPress Custom or WooCommerce
Most of our ecommerce work is on custom WordPress stores, built around how you sell, from product options to checkout. See our website design services.
Shopify
Collections, product pages, apps and theme speed.
BigCommerce
Category structure, faceted search and feeds.
Other platforms
Magento, Squarespace, Wix and custom builds. Ask us about yours.
Case study
Full case study: One Day Glass
The situation
One Day Glass, a Portland glass company with more than 40 years in business, had steady traffic and revenue from its website but little growth. The site did not show customers the full range of what the company could do.
What we did
We audited the site and fixed poor navigation, images that were not search-friendly, messy URLs and slow loading. We added schema markup so search engines understood the business, and built quality links to a site that had very few.
The result
Online sales grew by 25.68%, from $2.58 million to $3.17 million, and website traffic grew by 13.9%. In 2022, Newsweek named One Day Glass one of America’s Fastest Growing Businesses, after more than four decades in business.
How it works
How it works
SEO takes time to build, and the biggest wins on a store often come after the technical work is done. We recommend giving it at least three months to show momentum.
Month 1
Audit
We review your store structure, product and category pages, technical health, product feed and the stores that outrank you. You get a written plan of what we will do, in what order and why, starting with your top-earning pages.
Months 2 and 3
Setup and fixes
We fix technical problems, set up your category structure and filter rules, add product schema, clean your product feed and set up revenue tracking, so you can see exactly which pages bring in orders.
Month 4 and on
Growth
We improve product and category pages, write buying guides, earn links and watch for the problems a changing catalog brings. Each month you get a plain-language report on traffic, search revenue and the pages that led to orders.
Ecommerce SEO pricing
What ecommerce SEO costs
Your SEO starts at $750 a month. Your investment depends on the size of your catalog, your competition, your platform and how fast you want to grow. Your plan is all-inclusive, so you are not limited to a set number of pages or keywords, and you are never locked into a long-term contract.
Local SEO
A small store with a focused catalog
Starting at$750/month
- Google Business Profile setup and management
- On-page and local optimization
- Technical priorities fixed first
- Monthly plain-language report
Growth SEO
A growing store that wants steady gains in revenue
Starting at$975/month
- Everything in Local SEO
- Regular monthly blogging
- More content to grow visibility and leads
Competitive SEO
A large catalog or a crowded market
From$1,500/month
- Everything in Growth SEO
- More content and technical work
- Broader keyword targets
- A stronger growth focus
See what you get at each level on our SEO services page.
Get a clear SEO plan and price for your store.
FAQ
Ecommerce SEO questions
Do you work with Shopify and WooCommerce?
Yes. Those are the two platforms we work with most. We know the limits and strengths of each and plan around them.
How do you handle filter pages?
We decide which filtered pages should rank, such as a color and product type that many people search for, and we keep the rest out of search so they do not waste Google’s attention. Then we set up the rules in your platform to match. The goal is a store where Google sees your best pages first.
Can SEO lower my ad spend?
It can, over time. When your products rank well on their own, you rely less on paid clicks for the same searches. Ads and SEO work best together, though. Ads bring sales now while SEO builds. See our PPC services to learn how we run them alongside SEO.
Do you rewrite every product description?
Not at first. We start with the products and categories that make the most money or have the most potential, then work down the list. Writing unique text for thousands of products at once is rarely the best use of your budget.
How long until I see more sales?
Most stores see early movement in the first few months. How fast sales follow depends on your catalog, your competition and how much needs fixing first. We track revenue from search, so you can see what is working.
Do you also build online stores?
Yes. If your store needs a rebuild, our website design team can design and build one with SEO in mind from the start.
Ready to get started?
Achieve Checkmate
Tell us what you sell and where you want your store to grow. We will reply within 1 business day.
- More visibility
- More website traffic
- More leads
- More sales