Key Takeaways
- Techna Digital has more than double the organic search traffic within 12 months
- 48 inbound leads generated through organic search after previously converting none
- Top 10 keyword rankings grew by over 60%
- Effective use of local landing pages and GBP optimization improved local visibility
- Strategic content repurposing and schema markup boosted engagement and click-through rates
LET’S TAKE A LOOK AT THE B.O.A.R.D
Background
At the start of 2025, Cascade Northwest Plumbing had a website that existed – but wasn’t truly working for the business.
- Only 198 total clicks prior to the website redesign
- Minimal visibility for competitive local terms like:
- “plumber in Vancouver WA”
- “plumber Vancouver WA”
- Heavy reliance on branded searches
- Low overall traffic
- Limited local presence due to an unverified Google Business Profile
Even though the business had strong services, Google did not yet fully trust the website, and it wasn’t ranking meaningfully for high-intent local searches.
Objectives
The goal was to:
- Improve user experience and make it easier to find their services and call
- Improve technical health and indexation
- Increase organic visibility and authority
- Shift from branded-only traffic to non-branded local service traffic
- Attract higher-intent users who are more likely to hire
- Build long-term local search competitiveness
The focus was not just traffic growth – but qualified local service intent.
Actions
1. Website Redesign & Foundational SEO
- Launched redesigned website in June 2025
- Improved structure, content clarity, and user experience
- Made service information easier to find and convert on
2. Technical SEO Improvements
Site Health Score
- Increased from 91 → 98
Fixes included:
- 36 broken links fixed
- 3 incorrect XML sitemap pages corrected
- 7 orphan pages fixed
- 15 redirect (301) pages cleaned up
- 2 broken images fixed
- llms.txt implemented
These changes improved crawlability, indexation, and overall Google trust.
3. On-Page & Content Optimization
- Fixed missing and duplicate H1 issues
- Corrected 10 missing meta descriptions
- Improved 2 low-content pages
- Added internal links to 13 under-linked pages
- Added license number and business address site-wide
- Published 1 blog per month
This helped Google better understand service intent and strengthened topical authority.
4. Off-Page SEO
- Increased referring domains
- Built consistent backlink growth
- Improved overall domain trust and authority
Link momentum compounded over time, contributing to Q4 traffic acceleration.
Results
1. Website Redesign Impact
- Before redesign: 198 clicks
- After redesign (July-Dec 2025): 522 clicks
Traffic began increasing immediately after launch, proving that the structural and UX improvements helped both users and Google.
2. Organic Became the Highest-Quality Channel
Even though Direct traffic had the highest volume:
- Direct: 2,041 sessions (65% of total)
Organic: Lower volume, but significantly higher quality
| Channel | Engagement Rate | Avg Engagement Time |
| Organic Search | 63.14% | 52 seconds |
| Direct | 15.38% | 11 seconds |
Deduction
SEO Results Snapshot
| Metric | Before (Pre-Redesign) | After (End of 2025) | Change |
| Total Clicks | 198 | 720 | +264% |
| July-Dec Clicks | — | 522 | Strong H2 impact |
| Site Health Score | 91 | 98 | +7 points |
| Organic Engagement Rate | — | 63.14% | High-intent traffic |
| Avg Organic Engagement Time | — | 52 seconds | Highest among traffic channels |