Brand Consistency Audit Checklist

Techna Digital’s SEO Helps Local Painter Double Traffic, Drive Leads

Key Takeaways

  • Techna Digital has more than double the organic search traffic within 12 months
  • 48 inbound leads generated through organic search after previously converting none
  • Top 10 keyword rankings grew by over 60%
  • Effective use of local landing pages and GBP optimization improved local visibility
  • Strategic content repurposing and schema markup boosted engagement and click-through rates

SEO Results Snapshot

Metric Before (Jan–Jun 2023) After (Jan–Jun 2024) % Change
Organic Search Traffic 7,036 14,949 ↑ 112.46%
Organic Conversions 0 48 ↑ ∞
Keywords in Google Top 10 241 387 ↑ 60.6%

Client Overview

  • Client: El Gato Painting
  • Industry: Residential & Commercial Painting
  • Location: San Jose, CA
  • Project Duration: June 2023 – June 2024
  • Services Provided: SEO strategy, technical SEO, content optimization, local SEO, GBP optimization

The Challenge

El Gato Painting had a strong local reputation and a loyal customer base, but their online presence didn’t reflect their market position. Despite their high-quality work, their website was underperforming in search—generating minimal traffic, no organic leads, and failing to rank for competitive local terms like “San Jose house painters” or “commercial painting contractors near me.”

Core issues included:

  • No conversions from organic traffic
  • Low visibility for local and long-tail keywords
  • Outdated blog content and thin location targeting
  • Unoptimized Google Business Profile and internal linking
  • Technical SEO issues affecting indexability and performance

Our Strategy & Solutions

We executed a holistic SEO strategy targeting both foundational fixes and long-term growth. Our plan focused on enhancing search visibility, improving the user journey, and increasing lead generation.

1. Technical and On-Page SEO Enhancements

  • Conducted regular site audits to fix crawl errors and flag opportunities
  • Updated URL slugs for clarity and keyword relevance
  • Optimized image files with proper naming, compression, and alt text
  • Improved site structure and implemented contextual internal linking
  • Optimized meta titles, descriptions, and H1/H2 tags across key pages

Result: Faster page load times, better crawlability, and higher rankings across targeted pages

2. Google Business Profile Optimization

  • Refreshed El Gato’s Google Business Profile with complete NAP info, attributes, and services
  • Encouraged reviews and made consistent post updates

Result: Boosted local pack visibility and strengthened trust with local searchers

3. Strategic Content Creation and Refresh

  • Repurposed outdated blog posts with fresh content and SEO formatting
  • Added new content assets like FAQ-rich blog posts and long-form service pages
  • Performed content gap analysis to uncover missed keyword opportunities

Result: Increased organic visibility and time-on-page through more engaging, relevant content

4. Local SEO and Location Expansion

  • Developed a new Tri-Valley location landing page targeting regional terms
  • Optimized the page with local schema, testimonials, and area-specific copy

Result: Improved rankings and local traffic from beyond San Jose, extending reach into Tri-Valley

5. Structured Data and Schema Implementation

  • Implemented Local Business and FAQ schema markup
  • Enhanced search listings with rich snippets to stand out in SERPs

Result: Higher click-through rates and better user engagement from Google search

The Results

  • Organic traffic more than doubled, rising from 7,036 to 14,949 sessions – a 112.46% increase

organic search traffic increase through effective SEO strategies

  • 48 qualified leads captured from organic search, up from zero the prior year

increase in Request A quote submissions

  • Keyword rankings surged—387 keywords in the top 10, including several competitive local terms
  • Expanded visibility into new regional markets through location targeting
  • Technical SEO, schema, and on-page enhancements elevated site authority and UX

Client Testimonial

“Before this campaign, our website was basically invisible. Now we’re getting steady leads from search every month, and we’ve even expanded into new areas. The results speak for themselves.”
 — Ken, El Gato Painting

Let’s Put You on the Map

El Gato Painting offered great service, but their website didn’t show it. In just 12 months, we helped them double their traffic, rank for 387 keywords in the top 10, and convert visitors into real leads.

If your business is great at what it does but buried in search results, it’s time for a change.

The first move starts with Techna Digital.