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What Is SEO? Let’s start with SEO basics. Think of this as SEO for beginners. SEO stands for search engine optimization. This is how search engines, like Google, find your business. Each business with a website is seeking to get more exposure and traffic. If you are frustrated with where your business is showing up,…

The ultimate aim for any marketer is to convert visitors into customers. But what happens when they bounce? The typical landing page conversion rate is 4.31%%, yet 10% of firms find a way to achieve conversion rates of 11.45% or more. How do they do it? The first step to managing conversions is to create…

The lifeblood of any B2B company is sales. You can’t expand your team or invest in your product if you aren’t meeting your sales goals, which makes it less likely you’ll meet future revenue expectations—it’s a vicious cycle. In the past, the purpose of B2B selling was to generate as much volume as possible. Sales…

The call to action (CTA) is vital in your marketing machinery. It may not be as substantial as the other content on your website, but sending the right message at the right time to a prospective customer is essential to your overall sales funnel. The best call-to-action phrases can improve your conversions massively.What is a call…

Landing pages are a critical part of your funnel for bringing in new customers. Putting together a great marketing campaign is only one part of a successful strategy to turn leads into customers. A successful marketing campaign will implement the best practices for landing pages that convert. The Landing Page – Why It’s Important It…

Working hard to build your business and now feeling ready to go international because you have determined that international sales will bring back a good ROI. This is great! Now you are looking into how to implement an international SEO strategy for your website to market your product in other countries. Where do you start? What…

How to Improve SEO: A Comprehensive Guide A lot of people are interested in how to improve their SEO. The best way is to make sure that you have good content on your blog. If the content is useful, it will rank higher for different keywords and bring in more traffic.  Many people have asked…

If you are a business owner working to grow your company, you should be concerned about why local SEO is important. Local SEO will help your website rank higher in search engine results pages. This will lead to an increase in traffic and more customers for your business. In this article, we will discuss why…

Google Ads is one of the best solutions being used today by businesses to reach their potential customers online.  It’s designed by Google to help ad campaigns appear on the search results page of Google every time a user searches for products and services related to what these businesses offer. How Does Google Ads Work?  Possibly…

As the 2021 Google core update rolls out, webmasters see patterns in the spikes and dips in the visibility of certain websites. The June/July 2021 update created a seismic shift in sites’ visibility from an initial inspection. As a result, the webmasters need Google update recovery operation to salvage some sites from their sinking rankings…