The summer was sizzling for SEO experts and webpage managers alike as the latest Google core update rolled out last July 2021. With the new algorithm promising to punish sites that spam links. Experts are looking toward “older” sites using legitimate search engine optimization tactics to see a spike in their rankings. So, as we…

After several months of doing SEO on your site, traffic is still down, your rankings have not even improved, and your leads are still anemic at best. You feel like you’ve done everything by the book: fixing site errors, cleaning up your site of junk content, optimizing metadata and more!  Yet t, your site is still…

When you are running an online campaign, you need to know your customer conversion rate. A good conversion rate would be an indication that you are running a great campaign. This would also mean that your product or content is resonating with your target audience. So, getting a good conversion rate would mean that your…

Competitive analysis is determining the strength and weaknesses of your business competitors and comparing them to yours. The study will be your basis for creating a marketing plan. When creating a competitive analysis for a marketing plan, you need to start with an overview of your competitor’s business, compare your products of the same category…

Nothing speaks of a credible business than a huge online presence in today’s fast-paced digital world. Among the many effective marketing strategies used today to reach an outstanding online presence is Digital PR.  Digital PR is a content marketing technique that helps businesses reach the target audience better by delivering content like blogs, online press…

Last November 11, 2020, Google announced the roll-out of another important ranking factor: the Page Experience Signal in May 2021. This announcement is very significant because it’s the first time ever that Google has introduced a UX-based ranking signal. All ranking signals before this usually have to do with how search engines view a website,…

If you are reading this blog, chances are you already have a Google My Business (GMB) account set up and are looking for ways on how to optimize your google my business. Here are five key tips on how to optimize Google My Business. In case you have not set your Google My Business account,…

2020 has been one of the craziest years. Another year is upon us and we have to make sure we are ready for what else is coming. Here are some of the SEO trends for the year in 2021. 10 SEO Trends for 2021 1. Optimize for Mobile With over 50% of search traffic coming…

Do you have social media profiles? Are you optimizing them? If not, take a look at this blog on how to improve SEO with your Social Media. 3 Easy Tips on How To Improve SEO with Social Media Provide quality content to boost the likelihood of sharing. Prepare for research on your social media profiles….

To have a great website (especially mobile), you will need to mix some UX and SEO best practices together to ensure optimal results. Let me start by explaining UX, then SEO. But, since you may already know about SEO, I will quickly talk about it and how it plays alongside UX, and why you should…